Updated: 30 October 2023

The Australian Financial Complaints Authority (AFCA) has today welcomed Anna Campbell to the newly-created position of General Counsel.

Ms Campbell joins AFCA from her role as the General Manager of Enterprise Compliance at the Australian Securities Exchange (ASX). In this role she was responsible for the ASX Group's regulatory assurance function, involving Corporations Act licence obligations, privacy, competition and other statutory obligations. She was also responsible for the ASX’s governance arrangements including managing the legal counsel who provided legal and secretariat support to the ASX Tribunals function and a subsidiary board.

Ms Campbell previously held the role of Deputy General Counsel at the ASX for nine years, having joined the ASX from Allianz where she was Acting General Counsel. Prior to this, Ms Campbell was a lawyer in both the private and public sector.

AFCA Chief Executive Officer and Chief Ombudsman David Locke said this was an important appointment for AFCA.

“The role of General Counsel is a pivotal appointment for AFCA. I am thrilled to welcome Anna and her depth and breadth of experience into AFCA,” Mr Locke said.

“Anna’s cross-sector and regulatory experience, along with her knowledge of the financial services sector means she is exceptionally well placed to provide expert advice on complex legal matters, corporate governance and risk management to AFCA.

“AFCA will benefit greatly from her skills and experience and I am delighted that she has chosen to join us.

“AFCA now has a new senior Executive team in place and is very well placed to deliver on our goal to provide a world-class ombudsman service and consistently provide fair outcomes to our members and consumers.”

Ms Campbell said that she was energised to be joining AFCA at a time of change, both within the organisation and the financial services landscape.

“AFCA operates in a complex and changing environment, and the functions of corporate governance and risk are more important than ever. I am excited about the challenge and look forward to shaping the way AFCA delivers it legal and compliance functions,” Ms Campbell said.

Ms Campbell holds a Bachelor of Laws from The University of Technology Sydney and a Bachelor of Arts (Hons), Psychology and Economic History from the University of Sydney.


Justin Untersteiner will commence in the role of Chief Operating Officer on 2 December 2019, read more
Rob Guest took up the role of  Executive General Manager, Customer Service and Resolution on 28 October 2019, read more


Published: 25 November 2019


Media enquiries media@afca.org.au

About AFCA

The Australian Financial Complaints Authority (AFCA) is a non-government ombudsman service providing free, fair and independent help with financial disputes. It is a one-stop-shop for consumers and small businesses who have a dispute with their financial firm, over things such as banking, credit, insurance, advice, investments or superannuation. Where an agreement cannot be reached between parties, AFCA can issue decisions that are binding on financial firms.

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